Brand Identity

A brand that makes your business clear.

We help startups and growing businesses define what they stand for and bring it to life through messaging, visual identity, and the materials their teams use every day. One clear direction, from the first introduction to the next stage of growth.

Tell us what you're building

Palette — client systemsPalette#131313PF Black#CE7D3CCG Brown#101F2DDM Navy#BBF2D1DM Mint

Page Flooring site hoarding reading “Built on what lasts”

Page Flooring — site hoardingPage Flooring — hoarding

DentiMatch business cards on a ridged metal surface

DentiMatch — stationeryDentiMatch

Page Flooring — logoPF — logo

Campus Gate Residences website on a laptop

Campus Gate — websiteCampus Gate — website

Type scaleType scaleAaHeadline 48 · Body 16

Campus Gate open house sandwich board outside the residence

Campus Gate — open houseCampus Gate — open house

When you need this

Make the right impression before the first conversation.

You're launching something new, entering a different market, or finding that your brand no longer reflects the business. We help clarify the story and create an identity your team can carry confidently into every customer interaction.

Starting from scratch

Give a new business a clear message and a recognisable identity.

Growing into something bigger

Bring your brand in line with the quality and direction of your business.

Bringing everything together

Connect your website, presentations, and marketing under one consistent system.

What we deliver

Clear thinking. A distinct identity. Tools to carry it forward.

We build the foundations and show how they work in the places your customers actually see them.

01Positioning & messaging

Define who you help, what you offer, and why it matters. Turn that direction into a clear story, useful messages, and a voice your team can use.

02Logo & visual identity

Create a recognisable identity through your logo, typography, colour, and imagery. Built to work across digital products, marketing, and print.

03Brand guidelines

Give your team practical rules and examples for applying the identity. Make everyday decisions easier and keep the brand consistent as more people use it.

04Marketing assets & pitch decks

Bring the brand into presentations, sales materials, social templates, and campaign assets. Help your team explain the business clearly wherever the conversation happens.

05Website creative direction

Translate the identity into a direction for your website, connecting the message, visuals, and page hierarchy before detailed design begins.

How we work

Build the identity around the business behind it.

01Discovery

02Direction

03Identity system

04Rollout

Creative reviews

10weeks, discovery to rollout

01
Understand the business.
We get close to your customers, offering, and ambitions so the direction reflects what makes the business worth choosing.
02
Define the direction.
We align on positioning, messaging, and creative routes, with clear reasons behind the choices.
03
Build the system.
We develop the chosen identity and test it across the applications that matter to your team.
04
Put it to work.
We deliver guidelines and agreed assets, then help carry the identity into your website, product, or launch.

Selected work

An identity people can see in use.

Campus Gate Residences website on a laptop and phone

Campus Gate ResidencesBrand & WebA residence with an identity of its own.Brand, website, property visuals, and outdoor marketing brought together to help students and families picture life at Campus Gate.Read case study

Guests in masquerade masks at an Eclectic Events party

Eclectic EventsBrand & WebBring the first impression up to the standard of the work.A refreshed logo and website direction that gave the event company’s photography, experience, and capabilities room to speak.Read case study

See all our work

Why OpenCore

The people shaping your brand can help bring it to life. Brand, product, and engineering work together here. You work directly with the people making the decisions, so the identity can carry through into a website or product without losing its intent along the way.

Client feedback

From the people we’ve worked with.

“Having had the pleasure to deal with the OpenCore Group for sometime now on multiple different projects and we have been very impressed by the teams seemingly 24/7 availability, unmatched collaboration and quality of work. We will be continuing to work with them on future projects.”
Steve P.
Owner, Taurus Contracting
25%+
Improvement in Web Traffic
50%+
Increase On-page SEO Score
“Working with OpenCore has been extraordinary, they excel in everything from challenging backend tasks to user-focused design. Their dedication guarantees exceptional quality and value, playing a pivotal role in Efundrs' success.”
Jaxon H.
CEO, eFundrs
100%
Likelihood to Recommend
$150,000
Payments Processed
“OpenCore transformed our complex meal planning vision into a scalable platform, delivering seamless user experiences and supporting sustainable business growth”
Tori W.
Founder, Fraîche Table
-15%
Churn
03
AI Features ship in Days
“This is a very professional company that meets deadlines, exceeds expectations and I highly recommend OpenCore for all your web and design needs!”
Carolyn L.
Owner, Eclectic Events
50%+
On-page SEO improvement
100%
Likelihood to Recommend
“[OpenCore Group] is a talented, motivated, professional team and has simply been a pleasure to work with.”
Dr. Sanjib Adhikar
Founder, Anesthesia One
500+
Anesthesiologist Calculators
100%
Likelihood to Recommend
“Very knowledgeable team! I must say from the start of our dealings right up until the end - I was thoroughly impressed with their communication, efficiency and ability to listen to our needs and translate that into a finished product! Highly recommend using OpenCore!”
Dylan P.
Director, Page Flooring
4+
Disconnected tools replaced by one platform
Owned
Custom-built software, no SaaS lock-in
“We couldn’t be happier with the OpenCore Group! They made the entire process so easy and delivered a very professional and functional website that exceeded all our expectations. Highly highly highly recommend!”
Hazel S.
Founder, DentiMatch
5 Stars
Client Satisfaction
45 Days
Initiation to Completion

A brand that makes your business clear.A brand that makes your business clear.

Make the right impression before the first conversation.Make the right impression before the first conversation.

Starting from scratch

Growing into something bigger

Bringing everything together

Clear thinking. A distinct identity. Tools to carry it forward.Clear thinking. A distinct identity. Tools to carry it forward.

01Positioning & messaging

02Logo & visual identity

03Brand guidelines

04Marketing assets & pitch decks

05Website creative direction

Build the identity around the business behind it.Build the identity around the business behind it.

Understand the business.

Define the direction.

Build the system.

Put it to work.

An identity people can see in use.An identity people can see in use.

From the people we’ve worked with.From the people we’ve worked with.

Have question? We've got answers!Have question? We've got answers!

Tell us what you're building.

A brand that makes your business clear.A brand that makes your business clear.

Make the right impression before the first conversation.Make the right impression before the first conversation.

Starting from scratch

Growing into something bigger

Bringing everything together

Clear thinking. A distinct identity. Tools to carry it forward.Clear thinking. A distinct identity. Tools to carry it forward.

01Positioning & messaging

02Logo & visual identity

03Brand guidelines

04Marketing assets & pitch decks

05Website creative direction

Build the identity around the business behind it.Build the identity around the business behind it.

Understand the business.

Define the direction.

Build the system.

Put it to work.

An identity people can see in use.An identity people can see in use.

From the people we’ve worked with.From the people we’ve worked with.

Have question? We've got answers!Have question? We've got answers!

Tell us what you're building.

A brand that makes your business clear.

Make the right impression before the first conversation.

Clear thinking. A distinct identity. Tools to carry it forward.

Build the identity around the business behind it.

An identity people can see in use.

From the people we’ve worked with.

Have question? We've got answers!

A brand that makes your business clear.

Make the right impression before the first conversation.

Clear thinking. A distinct identity. Tools to carry it forward.

Build the identity around the business behind it.

An identity people can see in use.

From the people we’ve worked with.

Have question? We've got answers!