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Taurus is a commercial general contractor behind 2,000+ projects — office towers, casinos, airport terminals. Their reputation was built on site; their website undersold all of it. We rebuilt the brand, the site and the CMS behind it.
Their work spoke for itself on site, but not online. We partnered with Taurus to rebuild their brand and website so their digital presence reflects the quality, scale and trust they’ve earned — and turns visitors into qualified project enquiries.
25%
Increase in conversion rate100%
Website Performance2,000+
Projects showcasedTaurus competes for high-value commercial contracts, where first impressions decide the shortlist. Developers and property managers check the website before they ever request a bid.
Their old site was a dated, template-style layout crammed with information. Services, projects and credentials were all there — just buried under clutter and confusing navigation.
The logo and brand didn’t carry the authority of a 35-year industry leader, and there was no clear path from browsing to enquiry. Traffic came in; projects didn’t.
Rated 5 out of 5
“Having had the pleasure to deal with the OpenCore Group for sometime now on multiple different projects and we have been very impressed by the teams seemingly 24/7 availability, unmatched collaboration and quality of work. We will be continuing to work with them on future projects.”
Steve PageOwner, Taurus ContractingAn old layout that undersold a company trusted with Toronto’s biggest builds.
Dense pages and cluttered navigation made services and projects hard to find.
The logo and brand lacked the authority of a 35-year industry leader.
No clear path from browsing to enquiry — traffic wasn’t turning into projects.
We turned an information-heavy site into a clean, minimal experience — leading with “Leaders in Quality,” showcasing flagship projects, and guiding every visitor toward a quick enquiry.
Plan. Design. Construct. — value in seconds, with featured projects and testimonials.
35+ years, 2,000+ projects and 1.5M+ sq ft framed as proof.
Five service lines, each with detailed project case pages.
A Sanity-powered blog that keeps Taurus visible and boosts SEO.
TapClick a numbered pin to see why it’s there.
TapClick a numbered pin to see why it’s there.
Post templates in the same Cormorant, Commissioner and red-and-gold system keep Taurus recognisable everywhere.
Taurus now has a brand and website that match its reputation — modern, trustworthy, easy for the team to update, and built to convert. The redesign delivered a 25% increase in conversion rate and a stronger first impression in Toronto’s competitive commercial market.
25%
Increase in conversion rate35+
Years of legacy2,000+
Projects showcasedCMS
Team publishes without a developer
Didn't find the answer?
Book a call and let's have a chat.It depends on scope, but most website projects run four to eight weeks, and custom software projects typically run two to four months for a first version. We work in stages, so you're seeing real progress early rather than waiting for a big reveal at the end. Before we start, we'll give you a clear timeline with milestones — and because most of our clients work with us on a retainer, the launch date is usually a starting point rather than a finish line.
Didn't find the answer?
Book a call and let's have a chat.
