A vision that outgrew its platform. We built one that could keep up.
Fraîche Table had a growing audience and a meal-planning platform running on a tool that was never built for it. We rebuilt the foundation, then shipped three years of roadmap in one.
Platform rebuild Products & AI Design System
2024 – ongoing
3 products in year one
Strategy, data model, web app, design system, AI
70%
Less time from idea to shipped feature3
Products launched in first year6-12 Weeks
For the kind of feature that used to stall
Fraîche Table is built on a real person's name, voice and reputation. Every pixel we shipped had to sound like her, and that shaped how we worked more than any technical requirement did.
One partnership, three case studies
Each one builds on the last. Open any chapter for the full problem, process and solution.
Three years in, we're still building Fraiche together.
We joined their team's channels and worked alongside them every day. We answered questions within minutes, on Slack, ran weekly sprints, and held regular calls to make sure we worked as an extension of their team.
Every photo, note, reaction and cursor on this board can be moved. Press Space or Enter to pick one up, move it with the arrow keys, then press Space or Enter to drop it, or Escape to cancel. Otherwise the arrow keys move between items.
Toronto · discovery sessionTori’s Cookbook EventWhat do you want to ship in the next two weeks?
Design the data before the screens.
Ingredient = a reusable object, not a line of text
Nothing ships until everyone on the call is confident.
No new content. No new data model.
