meal planning platformongoing partnership since 2024
A vision that outgrew its platform. We built one that could keep up.
Fraîche Table had a growing audience and a meal-planning platform running on a tool that was never built for it. We rebuilt the foundation, then shipped three years of roadmap in one.
Engagement
Platform rebuild Products & AI Design System
Timeline
2024 – ongoing
Shipped
3 products in year one
Scope
Strategy, data model, web app, design system, AI
70%
Less time from idea to shipped feature3
Products launched in first year6-12 Weeks
For the kind of feature that used to stall
Context
Fraîche Table is built on a real person's name, voice and reputation. Every pixel we shipped had to sound like her, and that shaped how we worked more than any technical requirement did.
The work
One partnership, three case studies
Each one builds on the last. Open any chapter for the full problem, process and solution.
How we work
Three years in, we're still building Fraiche together.
We joined their team's channels and worked alongside them every day. We answered questions within minutes, on Slack, ran weekly sprints, and held regular calls to make sure we worked as an extension of their team.
Results
What the new foundation paid for.
Time from idea to shipped feature down 60-70%
Recipe publishing went from manual data entry to a structured workflow
Fewer support tickets about wrong grocery lists, because lists are generated rather than typed.
A foundation that has since carried two more products without being rebuilt.
