DentiMatch

A dental staffing platform with real traction, finally given a brand that earns trust.

DentiMatch connects dental professionals and practices across Toronto. Their product worked; their red, dated website didn’t. We rebuilt the brand and website from the ground up — and shipped it in 45 days.

The new DentiMatch homepage: “All-in-One Dental Staffing Solution for Practices and Professionals” with Post Jobs and Find Jobs buttons

About the project

DentiMatch is a Toronto-based platform that connects dental professionals and practices in one place for easy hiring, onboarding and collaboration.

We rebuilt DentiMatch’s brand and website from the ground up — giving a fast-growing dental platform the credibility to become the first choice for practices and professionals alike.

Services: Branding, UX/UI, Web Dev
Industry: Healthcare
Timeline: 45 days
Location: Toronto, Canada
Website: dentimatch.com

45 Days
Kickoff to launch
100%
Client satisfaction
1200+
Professionals registered
1500+
Dentists matched

The challenge

A strong product held back by an outdated brand.

DentiMatch had real traction but its online presence didn’t show it. For a two-sided marketplace that runs on trust, every gap was costing sign-ups.

Red as the primary colour
In healthcare, red reads as urgency and risk — the opposite of trust.
Confusing navigation
Practices and professionals were forced down one unclear path.
No brand cohesion
Website, platform and social each looked like a different company.
Outdated infrastructure
Slow, hard to scale and weak on SEO. Social wasn’t performing.

The objective

Rebuild DentiMatch as the go-to platform for dental hiring.

A brand and website that build trust with practice owners, show empathy for the professionals they hire, and feel as modern as the product — delivered fast, without compromising quality.

Care | Expertise
Connection | Collaboration
Smile | Confidence
Innovation | Simplicity

The DentiMatch client dashboard on a laptop beside the booking flow on an iPhone

Brand identity

A new identity built on trust, not alarm.

We replaced the red with a calm palette of blues and mint that feels clinical, credible and approachable — and redesigned the logo into a clean, confident mark that works everywhere from the website to social.

Before

After

Type pairing: EB Garamond for display and Switzer for text

Website redesign

From a dated staffing agency to a modern platform.

After: the new DentiMatch hero, “All-in-One Dental Staffing Solution for Practices and Professionals”

BEFOREAFTER

Before

The old hero introduced DentiMatch as a traditional staffing agency — a group photo, a red palette and generic messaging that didn’t explain what the platform does or who it’s for.

After

One clear line — “All-in-One Dental Staffing Solution for Practices and Professionals.” Post Jobs and Find Jobs route each audience instantly, while the network visual and 1200+ registered professionals build trust from the first scroll.

Landing page

One clear journey for each audience.

Clear hierarchy, two-sided messaging and conversion-focused layouts — fully responsive across desktop, tablet and mobile.

The DentiMatch landing page on a phone: hero, features and how it works

The DentiMatch landing page on a phone, scrolled through every section

The full DentiMatch landing page on desktop

“Features that make DentiMatch the leading staffing platform”: detailed profiles, an all-in-one platform and real-time job alerts

Core pages

Dedicated journeys for practices and professionals.

Practices see “Keep your practice operating without disruption.” Professionals see “Keep your schedule full and your career growing.” One message, one outcome, for each side of the marketplace.

Dental Practices
Dental Professionals

Subpages

One design system across every screen.

Marketplace, pricing and blog share the same components and visual language — a consistent, professional experience wherever users land.

The DentiMatch Marketplace: premium dental supplies with member-exclusive discounts

DentiMatch pricing options: Pay Per Shift, Pro Match and Elite Match

The DentiMatch blog: insights for dental staffing, industry trends and career growth

Social media

A feed that finally looks like one brand.

We extended the identity to Instagram with a flexible template system — so every post reinforces the same trusted, modern DentiMatch.

Stationery

Consistent from screen to print.

DentiMatch business cards, front and back, on a ribbed glass surface

www.dentimatch.com
(684) 879 - 0102
contact@dentimatch.com

Pablo Alto, San Francisco, CA 94109, Canada Ontario

DentiMatch FounderC4, House 897, OntarioCanda, SE1 5JT

Email: contact@dentimatch.comPhone: (684) 879 - 0102Website: www.dentimatch.com

Subject:Letter of Appreciation to OpenCore Group

Dear OpenCore Team,

On behalf of everyone at DentiMatch, thank you to the OpenCore Group team for rebuilding our brand and website.

In just 45 days you gave us a clear identity, a site that speaks to practices and professionals alike, and a foundation we can grow on. The feedback from our users has been excellent from day one.

We look forward to building what comes next together.

HazelDentiMatch Founder

Results

Delivered in 45 days, with zero compromise on quality.

DentiMatch wanted to move fast — so did we. Brand, website, development and platform workflow improvements went from kickoff to launch in 45 days, held to the same standard as a six-month build. DentiMatch now has one cohesive brand across web, product and social, a site that earns trust in seconds, and a 100% satisfied team.

45 Days
Kickoff to launch
100%
Client satisfaction
1200+
Professionals registered
1500+
Dentists matched

A dental staffing platform with real traction, finally given a brand that earns trust.

DentiMatch is a Toronto-based platform that connects dental professionals and practices in one place for easy hiring, onboarding and collaboration.

A strong product held back by an outdated brand.

Red as the primary colour

Confusing navigation

No brand cohesion

Outdated infrastructure

Rebuild DentiMatch as the go-to platform for dental hiring.

A new identity built on trust, not alarm.

From a dated staffing agency to a modern platform.

One clear journey for each audience.

Dedicated journeys for practices and professionals.

One design system across every screen.

A feed that finally looks like one brand.

Consistent from screen to print.

Delivered in 45 days, with zero compromise on quality.

Have question? We've got answers!

Tell us what you're building.

A dental staffing platform with real traction, finally given a brand that earns trust.

DentiMatch is a Toronto-based platform that connects dental professionals and practices in one place for easy hiring, onboarding and collaboration.

A strong product held back by an outdated brand.

Red as the primary colour

Confusing navigation

No brand cohesion

Outdated infrastructure

Rebuild DentiMatch as the go-to platform for dental hiring.

A new identity built on trust, not alarm.

From a dated staffing agency to a modern platform.

One clear journey for each audience.

Dedicated journeys for practices and professionals.

One design system across every screen.

A feed that finally looks like one brand.

Consistent from screen to print.

Delivered in 45 days, with zero compromise on quality.

Have question? We've got answers!

Tell us what you're building.

A dental staffing platform with real traction, finally given a brand that earns trust.A dental staffing platform with real traction, finally given a brand that earns trust.

DentiMatch is a Toronto-based platform that connects dental professionals and practices in one place for easy hiring, onboarding and collaboration.DentiMatch is a Toronto-based platform that connects dental professionals and practices in one place for easy hiring, onboarding and collaboration.

A strong product held back by an outdated brand.A strong product held back by an outdated brand.

Red as the primary colour

Confusing navigation

No brand cohesion

Outdated infrastructure

Rebuild DentiMatch as the go-to platform for dental hiring.Rebuild DentiMatch as the go-to platform for dental hiring.

A new identity built on trust, not alarm.A new identity built on trust, not alarm.

From a dated staffing agency to a modern platform.From a dated staffing agency to a modern platform.

One clear journey for each audience.One clear journey for each audience.

Dedicated journeys for practices and professionals.Dedicated journeys for practices and professionals.

One design system across every screen.One design system across every screen.

A feed that finally looks like one brand.A feed that finally looks like one brand.

Consistent from screen to print.Consistent from screen to print.

Delivered in 45 days, with zero compromise on quality.Delivered in 45 days, with zero compromise on quality.

Have question? We've got answers!Have question? We've got answers!

Tell us what you're building.

A dental staffing platform with real traction, finally given a brand that earns trust.A dental staffing platform with real traction, finally given a brand that earns trust.

DentiMatch is a Toronto-based platform that connects dental professionals and practices in one place for easy hiring, onboarding and collaboration.DentiMatch is a Toronto-based platform that connects dental professionals and practices in one place for easy hiring, onboarding and collaboration.

A strong product held back by an outdated brand.A strong product held back by an outdated brand.

Red as the primary colour

Confusing navigation

No brand cohesion

Outdated infrastructure

Rebuild DentiMatch as the go-to platform for dental hiring.Rebuild DentiMatch as the go-to platform for dental hiring.

A new identity built on trust, not alarm.A new identity built on trust, not alarm.

From a dated staffing agency to a modern platform.From a dated staffing agency to a modern platform.

One clear journey for each audience.One clear journey for each audience.

Dedicated journeys for practices and professionals.Dedicated journeys for practices and professionals.

One design system across every screen.One design system across every screen.

A feed that finally looks like one brand.A feed that finally looks like one brand.

Consistent from screen to print.Consistent from screen to print.

Delivered in 45 days, with zero compromise on quality.Delivered in 45 days, with zero compromise on quality.

Have question? We've got answers!Have question? We've got answers!

Tell us what you're building.

A dental staffing platform with real traction, finally given a brand that earns trust.

DentiMatch is a Toronto-based platform that connects dental professionals and practices in one place for easy hiring, onboarding and collaboration.

A strong product held back by an outdated brand.

Rebuild DentiMatch as the go-to platform for dental hiring.

A new identity built on trust, not alarm.

From a dated staffing agency to a modern platform.

One clear journey for each audience.

Dedicated journeys for practices and professionals.

One design system across every screen.

A feed that finally looks like one brand.

Consistent from screen to print.

Delivered in 45 days, with zero compromise on quality.

Have question? We've got answers!

A dental staffing platform with real traction, finally given a brand that earns trust.

DentiMatch is a Toronto-based platform that connects dental professionals and practices in one place for easy hiring, onboarding and collaboration.

A strong product held back by an outdated brand.

Rebuild DentiMatch as the go-to platform for dental hiring.

A new identity built on trust, not alarm.

From a dated staffing agency to a modern platform.

One clear journey for each audience.

Dedicated journeys for practices and professionals.

One design system across every screen.

A feed that finally looks like one brand.

Consistent from screen to print.

Delivered in 45 days, with zero compromise on quality.

Have question? We've got answers!